Who We Are


"A special thank you to your team for perfectly planning and executing the Homestead weekend. I know that the sweepstakes winners, Cheerios team and our guests had a great weekend..."
- Account Manager, General Mills

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Meet the Team

Bobby Labonte

- Founder and President

You would probably better recognize Bobby behind the wheel of a race car. That's because the president of Breaking Limits also happens to be the 2000 NASCAR Sprint Cup Series Champion and currently drives the No. 47 Toyota for JTG Daugherty Racing in NASCAR's most premier series. What you might not know is that he is also a pretty smart business guy. He created Breaking Limits in 2007 as part of Bobby Labonte Enterprises to bring the best resources in marketing and public relations under one roof. He's a champion, so he expects the best. And he makes sure Breaking Limits clients get the best - the best talent, strategy and effort for their needs.

INTERESTS: Running, cycling, tech gadgets

Mark Hughes

Mark Hughes

- Chief Financial Officer

You could call him Bobby's right-hand man. Mark is the financial executive that keeps Bobby Labonte Enterprises and its subsidiaries on strategy and moving forward. With more than 20 years experience at Fortune 200 companies, he brings the business savvy and financial leadership that a growing agency needs. A licensed certified public accountant in the state of North Carolina, Mark has worked with Bobby since 2006, managing all of his personal holdings and interests.

INTERESTS: Sports, spending time in the mountains, dog Sally

Ken Cohn

- Senior Vice President/Chief Operating Officer

Ken has been deeply involved in the sports and entertainment marketing landscape for more than 20 years, with diverse expertise across properties, teams and agencies. It is no stretch to say that Ken's sweet spot has become motorsports, having worked within the three premier series in America: NASCAR, NHRA and IndyCar. Of course, that doesn't discount all of his time spent working on properties within Minor League Hockey, Action Sports, MLB and College Sports. In particular, Ken's client-centric, results-based approach has been squarely focused on several wide-ranging roles including strategic counsel, property evaluation, concept development, program implementation and platform measurement. An enthusiastic leader, Ken now oversees the day-to-day business operations of Breaking Limits.

CURRENT/PAST CLIENTS: Gatorade, General Motors, M&M's, True Value, Kraft/Nabisco, Sunoco, State Farm, XM, Makita and IDG
INTERESTS: Family and sports (professional, collegiate and youth)

Jeff Denison

Jeff Dennison

- Director, Media and Public Relations

Jeff is a media and public relations veteran, having spent the past 10 years connecting countless clients with the right outlets to get their message delivered. He learned the ropes in a traditional, old-school PR world, and still applies those values in his work today. With the wheels in his mind always spinning, Jeff is constantly generating unique ideas to create news opportunities for clients. His media contacts are extensive - he has working relationships with nearly every national news outlet in print and broadcast media - and he is a trusted source for journalists and clients alike.

CURRENT/PAST CLIENTS: General Mills, Aflac, Front Row Motorsports, Phoenix Racing, HVM Racing, Jennifer Jo Cobb Racing, Alli Owens, Ali Kern

INTERESTS: College athletics, running, watching TV with wife

Tiffany Breaux

Tiffany Breaux

- Senior Account Executive, Public Relations

Breaux recently joined Breaking Limits from Chiquita Brands where she led the corporate communications and public relations efforts for the global iconic brand. Prior to Chiquita, she managed media and public relations at NASCAR and served as Director of Communications for Richard Petty Motorsports and Kevin Harvick, Inc. A versatile communications professional, Breaux cut her teeth in state and national government and politics. She gained tremendous experience having served four years in the administrations of President George W. Bush with tenures at the U.S. Department of Commerce and the White House. She brings with her not only public relations, communications, crisis communications, and strategic messaging experience but also strong experience in strategic partnership building, event development and execution, and community relations.

CURRENT/PAST CLIENTS: Camping World, Nationwide Insurance, Richard Petty Motorsports, Stanley, Menards, Best Buy, Rheem, John Morrell Food Group

INTERESTS: My family, enjoying sports, being outside, music, and good food (be it finding new restaurants or cooking up a new recipe)

Lauren Gemmell

Lauren Gemmell

- Account Executive, Marketing

Lauren has had an event-filled career - literally. Her experience has seen her planning track hospitality programs, golf tournaments, dinners, festivals and even a movie premiere. And she's done it for clients small and large and everything in between. Lauren is involved with just about every event Breaking Limits manages, and has all the contacts and checklists to make sure they all go off without a hitch and with plenty of good memories for those in attendance.

CURRENT/PAST CLIENTS: Bristol Motor Speedway, Lowe's, McDonald's, ElectriCities, General Mills, M&M's, Texaco Havoline

INTERESTS: Family, travel, University of Tennessee, pigs

Shari Spiewak

Shari Spiewak

- Account Executive, Public Relations

Shari has seen public relations from almost every angle - as a television news producer, a PR/marketing director at a large corporation, and now giving clients the "boutique agency" treatment with Breaking Limits. A writer and self-labeled word nerd, Shari's crafted corporate videos, live newscasts, PR campaigns, crisis communication plans, magazine articles and pretty much anything else composed of letters and punctuation. She is also the resident social media guru, heading up all social media efforts for Breaking Limits clients.

CURRENT/PAST CLIENTS: HVM Racing, Front Row Motorsports, General Mills

INTERESTS: Baseball, travel to big cities, wine

Brookes Versaggi

Brookes Versaggi

- Account Executive, Public Relations

Brookes has been around public relations, marketing and motorsports his entire career - and has a directory of strong contacts to show for it. Whether he's booking an athlete on a national TV show, coordinating a VIP appearance or promoting a special event, he's working in his client's best interest and always doing so with a smile (and most likely a comment to make you laugh). Brookes is also the agency's resident graphic designer and creates everything from client logos to the company Christmas card.

CURRENT/PAST CLIENTS: Kleenex Racing, WypALL Wipers, Jennifer Jo Cobb, Alli Owens, Billy Ballew Motorsports

INTERESTS: University of Georgia football, water skiing, running, Lionel Richie music

Heather Lumpp

Heather Lumpp

- Account Executive, Public Relations

Heather has been knee-deep in almost every aspect of motorsports marketing and PR for the past five years. With experience working for racetracks, teams and agencies, she has had a hand in every function that helps get the right message out: media relations, sales, social media, event hospitality, signage and apparel creation, crisis communication and branding. A math major in college, Heather's analytical skills make her a pro at planning and problem-solving, while her creativity gives every project a unique touch.

CURRENT/PAST CLIENTS: Richard Petty Motorsports, Golden Corral, Menard's, ARCA Racing Series, Travis Kvapil

INTERESTS: Family, Chicago sports (especially the Chicago Bears and Blackhawks), going to the beach or out on the lake

Sydney Hester

Kristine Martin

- Account Associate, Marketing

Kristine started her career as an intern with Breaking Limits and learned the ropes of the sports marketing field. She has since become a full-time member of the Breaking Limits team. Her experience includes event planning, social media, public relations, hospitality programs, festivals, at-track activation and sampling. Kristine is involved in the planning and execution of many events Breaking Limits manages. She is an organized individual who enjoys adding value for the client through bringing their marketing initiatives to a higher level.

CURRENT/PAST CLIENTS: General Mills, Showcase Realty

INTERESTS: Family, shopping, gardening and walking her dogs (Chili & Pepper)