Who We Are


"They really help make me look like a rock star and have done a great job..."
- Customer Account Manager,
General Mills

Get In Touch


Founded in 2007 by former NASCAR Sprint Cup Series champion Bobby Labonte, Breaking Limits is a sports and entertainment marketing agency that works with top brands to build and implement exceptional sponsorship programs with a focus on reaching defined business objectives.

Knowing that people make the difference, Breaking Limits has assembled a team of dedicated professionals who bring an array of expertise and experience across the sponsorship marketing landscape. We are a full-service entity with a focus in the following areas:


Meet the Team