Who We Are


"A special thank you to your team for perfectly planning and executing the Homestead weekend. I know that the sweepstakes winners, Cheerios team and our guests had a great weekend..."
- Account Manager, General Mills

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Founded in 2007 by former NASCAR Sprint Cup Series champion Bobby Labonte, Breaking Limits is a sports and entertainment marketing agency that works with top brands to build and implement exceptional sponsorship programs with a focus on reaching defined business objectives.

Knowing that people make the difference, Breaking Limits has assembled a team of dedicated professionals who bring an array of expertise and experience across the sponsorship marketing landscape. We are a full-service entity with a focus in the following areas:


Meet the Team