Who We Are


"Breaking Limits has consistently delivered the highest level of service in executing our team's media and public relations needs since the beginning of the 2009 season..."
- Jerry Freeze, Front Row Motorsports

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Founded in 2007 by former NASCAR Sprint Cup Series champion Bobby Labonte, Breaking Limits is a sports and entertainment marketing agency that works with top brands to build and implement exceptional sponsorship programs with a focus on reaching defined business objectives.

Knowing that people make the difference, Breaking Limits has assembled a team of dedicated professionals who bring an array of expertise and experience across the sponsorship marketing landscape. We are a full-service entity with a focus in the following areas:


Meet the Team