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One of the world's leading food companies, General Mills, headquartered in Minneapolis, Minnesota, U.S.A., operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Hamburger Helper, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Cheerios, America's No. 1 cereal, has been fueling race teams since 1998. In 2011 Cheerios and Hamburger Helper are the primary sponsors of Richard Childress Racing's No. 33 Chevrolet Impala SS with Clint Bowyer behind the wheel. Visit www.cheeriosracing.com or www.helpersracing.com

Since 1956 the NASCAR NMPA Wheaties FUEL® Most Popular Driver Award has recognized NASCAR's Sprint Cup most beloved driver. The coveted award won by champions such as Dale Earnhardt, Bobby Allison, Richard Petty and Darrell Waltrip is as cherished as a championship trophy. It is still the only NASCAR award determined by the fans. General Mills became involved with the award in 2001 and today the Wheaties FUEL® brand is the presenting sponsor.

Front Row Motorsports is a Statesville, N.C.-based race team in the NASCAR Sprint Cup Series. Formed in 2005 by restaurant entrepreneur Bob Jenkins, the team has competed in NASCAR racing in each year since its inception, expanding full-time to the premier Sprint Cup Series in 2009. The team partners with Ford Racing and Roush-Yates Racing Engines to field the No. 34 Taco Bell Ford driven by David Gilliland and the No. 38 Long John Silver's Ford driven by Travis Kvapil.

Jennifer Jo Cobb is a NASCAR Nationwide Series, NASCAR Camping World Truck Series and ARCA Re/Max Series driver as well as a national spokesperson, public speaker and television personality. Cobb is currently competing fulltime in the NASCAR Camping World Truck Series in her No. 10 Driven Ford F-150. Between race events, Cobb operates a clothing business, which consists of her Driver Boutique and Driven lines.

Bobby Labonte Racing is located in Archdale, N.C., and owned by 2000 NASCAR Champion Bobby Labonte. The team was formed in 2007 and immediately won back-to-back Lucas Oil Late Model Dirt Series championships with driver Earl Pearson Jr., who pilots the No. 44 Dodge Charger. The team became a two-car operation in 2010 with the addition of Brad Neat, driver of the No. 41 Dodge Charger.

The Aflac Motorsports Journalism Awards of Excellence recognize superior motorsports coverage in five categories, including daily and other writing, local and national broadcast, and photojournalism - while honoring the memory of Russ Catlin, a motorsports journalism pioneer. The award is among the most coveted in motorsports journalism. Journalists from media outlets including USA Today, CBS Sports, Sports Illustrated and the Washington Post have all been past winners.

Ali Kern Motorsports is led by the newest generation of female racers, Ali Kern. Ali is no stranger to going fast. Beginning her career at the age of only seven, Kern has piloted everything from a racing quad to a full-bodied stock car. But, just competing isn’t the same without being a winner. Kern has also been that. She has won in nearly every division she has competed in coming up through the ranks. Kern has compiled wins and championships in quads, go-karts and open-wheel modifieds. Her next goal is to become the first female to win on the NASCAR K&N East Series, a developmental series for the Sprint Cup series. Kern knows that keeping up her winning ways will help her succeed.

Having competed in NASCAR since 2007, Owens is known as one of the most experienced females in all of stock car racing. The past three seasons Owens has competed in the ARCA/REMAX Series making her a household name to many fans of motorsports. She long worked with sponsor ElectrifyingCareers.com and became a true ambassador for their goals and objectives. Due to the economy, Alli's sponsor was unable to renew her contract for 2011. Not deterred, she reached out to her fans and local businesses via social networking sites such as Facebook and Twitter to ask for help. The response was incredible. She raised enough money to fund the NASCAR Camping World truck race at Daytona International Speedway on February 18. In practice, she was ninth fastest overall, the fastest Ford and the fastest female. Unfortunately on qualifying day NASCAR handed out new restrictor plates because the trucks were going too fast. Alli's team was unable to compensate for the drop in power and she missed qualifying for the race by two positions. She is now looking for partners to put her back on the track.

Ten80 Education is a team of engineers, scientists, teachers, professors and parents all dedicated to a single mission: to help students and teachers understand STEM (science, technology, engineering, math) subjects, STEM careers and how they affect the world around us. The Ten80 Student Racing Challenge: NASCAR STEM Initiative is the “little league” through which future engineers, scientists, marketing and creative professionals actively embrace their present and prepare for their futures.

Now in its seventh season, the Southern Professional Hockey League comprises eight teams located throughout the southeastern United States. Headquartered in Charlotte, North Carolina, the mission of the SPHL is to provide a quality entertainment product structured inside an economic model that is viable for small and mid-size markets and arenas.