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General Mills first entered the sport of NASCAR in 1998 as a sponsor of Roush Racing and driver Johnny Benson in the Sprint Cup Series. Today, over 10 years later, General Mills continues to be a strong supporter of NASCAR. General Mills continued their partnership with Roush Racing in 1999, but made a change for the 2000 season that stands true today. Their Cheerios and Betty Crocker brand are now the primary sponsors of the #33 Cheerios Racing Chevrolet for Richard Childress Racing and driver Clint Bowyer. Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, MultiGrain Cheerios, Berry Burst Cheerios, Fruity Cheerios, Cheerios Crunch and Yogurt Burst Cheerios. Since her creation in 1921, Betty Crocker has been one of the strongest brand icons in the food industry. A brand associated with quality and trust, Betty Crocker and the red spoon symbol appear on more than 300 General Mills products including ready-to-spread frostings and mixes that make some of the country’s best cakes, brownies, cookies, muffins and other baked goods. As a pioneer in the dessert mix category, General Mills was one of the first companies to introduce layer cake mix in 1947; it did so under the Betty Crocker name. This started a revolution in baking, providing homemakers with a convenient, reliable way to replicate the quality and taste of “homemade” without the hassle. Today, Betty Crocker products are the best selling dessert mixes on the market. The Cheerios Racing sponsorship is one of the sport's most recognizable. In 2010, their sponsorship will highlight brands such as Cheerios, Betty Crocker, Hamburger Helper, Totino’s and Chex. |
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Hamburger Helper Most Popular Driver Since 1956 the NASCAR NMPA Hamburger Helper Most Popular Driver Award has recognized NASCAR's Sprint Cup most beloved driver. The coveted award won by champions such as Dale Earnhardt, Bobby Allison, Richard Petty and Darrell Waltrip is as cherished as a championship trophy. It is still the only NASCAR award determined by the fans. General Mills became involved with the award in 2001 and today the Hamburger Helper® brand is the presenting sponsor. |
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Front Row Motorsports Front Row Motorsports has been competing in the NASCAR Nationwide Series and Sprint Cup Series since 2004. The team fields the No. 34 Long John Silvers Ford Fusion for Travis Kvapil, No. 37 Extenze Ford for rookie Kevin Conway and the No. 38 Taco Bell/Mahindra Tractors Ford for David Gilliland, John Andretti, and Robert Richardson, Jr. in the Sprint Cup Series. They also field the No. 34 Chevrolet for Tony Raines in the Nationwide Series in association with Tri-Star Motorsports. In 2010, Doug Yates joined FRM to help guide the emerging team to the top of the NASCAR ranks. |
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Jennifer Jo Cobb Racing Jennifer Jo Cobb is a NASCAR Nationwide Series, NASCAR Camping World Truck Series and ARCA Re/Max Series driver as well as a national spokesperson, public speaker and television personality. Cobb is currently competing fulltime in the NASCAR Camping World Truck Series in her No. 10 Driven Ford F-150. Between race events, Cobb operates a clothing business, which consists of her Driver Boutique and Driven lines. |
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ElectrifyingCareers.com The web site, jointly developed by NECA (National Electrical Contractors Association) and IBEW (International Brotherhood of Electrical Workers), is aimed at getting young people charged up about careers in the electrical industry. ElectrifyingCareers.com is for students, anyone considering a career change, career counselors or parents who want to investigate opportunities for others, experienced electricians, or anyone else who would like to learn how an electrical apprenticeship can open the doors for a variety of different careers. ElectrifyingCareers.com sponsors Alli Owens, driver of the No. 15 Venturini Motorsports Chevrolet, in her third season of ARCA Series competition. |
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Bobby Labonte Racing Bobby Labonte Racing is located in Archdale, N.C., and owned by 2000 NASCAR Champion Bobby Labonte. The team was formed in 2007 and immediately won back-to-back Lucas Oil Late Model Dirt Series championships with driver Earl Pearson Jr., who pilots the No. 44 Dodge Charger. The team became a two-car operation in 2010 with the addition of Brad Neat, driver of the No. 41 Dodge Charger. |
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Aflac Motorsports Journalism Awards of Excellence The Aflac Motorsports Journalism Awards of Excellence recognize superior motorsports coverage in five categories, including daily and other writing, local and national broadcast, and photojournalism - while honoring the memory of Russ Catlin, a motorsports journalism pioneer. The award is among the most coveted in motorsports journalism. Journalists from media outlets including USA Today, CBS Sports, Sports Illustrated and the Washington Post have all been past winners. |
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Billy Ballew Motorsports Billy Ballew Motorsports started competing full-time in the NASCAR Camping World Truck Series in 2002 and has had a variety of well known NASCAR drivers over the years. The list includes Kyle Busch, Denny Hamlin, Aric Almirola, Brian Ickler, John Andretti, Kenny Wallace, Paul Menard, Bill Lester, Geoffrey Bodine, Joe Ruttman and a host of others. It was Shane Hmiel who piloted the No. 15 for the 2004 season that brought Billy Ballew his first win at the Las Vegas Motor Speedway in the team’s 100th start in the NCWTS. Since then Billy Ballew Motorsports has taken 16 more trips to victory lane. |
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