Bios

Labonte is a professional driver in the NASCAR Sprint Cup Series - the highest level in American stock car motorsports. A veteran driver of over 15 years, he is the only driver to win both the NASCAR Nationwide and Sprint Cup Series Championship. Labonte currently drives for Petty Enterprises and the famed #43 Cheerios/Betty Crocker Dodge owned by Richard Petty.

In addition to Labonte being a championship driver, he has also displayed superior leadership skills and judgment on many different business fronts. Labonte’s first business venture was owning his Nationwide Series cars in the mid-1980’s. A success, he won a championship in 1991 as an owner/driver. Labonte later formed Bobby Labonte Racing in 1994 and won another championship in the Nationwide Series as an owner.

Today, Labonte runs Bobby Labonte Enterprises (BLE). BLE is currently the home of the Bobby Labonte Foundation and Bobby Labonte Racing. The Bobby Labonte Foundation was formed in 2004 and it is dedicated to assisting children, families and communities in need. In 2007, Labonte took ownership into a national touring dirt late model team.

The formation of Breaking Limits is a natural progression for Labonte. His knowledge of the motorsports industry, and desire to form a full service marketing agency with quality individuals, makes this one of Labonte’s most exciting challenges yet.

Hughes is a Senior Financial Executive for Bobby Labonte Enterprises. He has over twenty years experience with two Fortune 200 consumer product companies.

In May of 2006, Hughes went to work directly for NASCAR Sprint Cup driver Bobby Labonte. Hughes manages Labonte’s personal holdings and interests including Bobby Labonte Enterprises, the Bobby Labonte Foundation and Bobby Labonte Racing.

Hughes has experience with many mergers and acquisitions in addition to new company start-ups. His major strengths include strategic planning and developing financial models and initiatives to align with business plans.

Hughes is a licensed CPA in the state of North Carolina.

Dennison has been involved in public and media relations since 2000. Since that time, he has worked at the highest levels of NASCAR including the NASCAR Truck, Nationwide and Sprint Cup Series.

The ability to build quick rapport with clients and media, Dennison is a trusted source to consistently place clients in the media to garner positive exposure, excel their brand and deliver their messaging. He has strong working relationships with sports writers from USA Today, Associated Press, New York Times and Los Angeles Times. Dennison also has relationships with producers at CNN, ABC Sports, FOX Sports, ESPN, ESPN2, SPEED Channel and NASCAR Images. He has secured client placements with mainstream media such as Newsweek, Food Network and CBS.

Dennison has worked with various clients and programs including companies such as General Mills, AT&T, RLTV, Super 8, BAM Racing, Red Horse Racing, Penske/Kranefuss Racing, Jay Robinson Racing and others.

Busha has worked with the nations leading sports and entertainment agencies in her professional career. Cintas, Comcast, Visa, and Mars are some of the companies Busha has help lead through their sports marketing efforts. With work on NASCAR, NFL and Olympic programs, as well as serving as a Race Director in charge of sponsorships for the Charlotte Observer Marathon for several years, her experience is broad. The last four years Busha has managed General Mills through their NASCAR Sprint Cup sponsorship.

Busha’s attention to detail and flawless execution has helped her clients fulfill all their goals. She has helped steer Fortune 500 companies through every aspect of marketing fulfillment from concept to execution, making her a demanded resource for companies executing their marketing needs. Strategic planning, program development and on-site execution is where Busha has excelled. Her industry knowledge has allowed her to continue her relationship with General Mills in 2008.

Wilkie is a veteran in the arena of sales and new business development. He has spent time at both the minor league and professional sports levels including stints with the Birmingham Bulls/Steeldogs (ECHL Hockey/Arena Football 2), Carolina Hurricanes, Orlando Magic and International Speedway Corporation.

Some of Wilkie’s career highlights include helping to lead the Birmingham Bulls/Steeldogs to become the #1 corporate sales team in all of the ECHL and AF2. While with the Hurricanes, Wilkie was part of the sales team that achieved selling over 12,000 season ticket packages as part of the 2001 All-Star Crusade which secured a future NHL All-Star game to be held in Raleigh N.C. He also played a vital sales role during the Hurricanes 2002 Stanley Cup Finals run. Wilkie sold over $1 million in new business in one year while managing another $3 million with current ticket holders. During his time with the Orlando Magic, Wilkie won several sales awards and helped increase the team’s season tickets and group sales base during his tenure with the team.

As an account manager at ISC, Wilkie was responsible for managing over $25 million in accounts that included Coca-Cola, Pepsi, DeWALT Tools, Goodyear Tires, Sears Craftsman, Texas Instruments and Wachovia Bank to name a few. Wilkie helped guide these partners through their marketing relationships with the 12 ISC tracks that are currently on the NASCAR circuit. His main roles consisted of developing strong marketing concepts by utilizing the partner’s track assets, up-selling partners on existing ISC inventory, and being the day to day contact for these partners. Wilkie’s commitment to building strong, long-term relationships, and his persistence in making sure partners receive the maximum return on their investment, is what he takes pride in the most.